Why Entrepreneurs Should Accept Speaking Gigs
You may already be thinking, “Who, me? But I’m not an expert. Why would anyone listen to a speech of mine?” Many people think those chosen to speak at events must have expert levels of knowledge of a subject or experience in a certain field. But the truth is, if you have the drive and creative thinking to fuel a startup and become an entrepreneur, you already have interesting things to say, worthy of telling to a group.
Yes, the more experience you gain, the more interested they will be. Of course an entrepreneur who has written a book, or one that has a huge social media following will find it easier to land speaking gigs. But people will be interested to learn about your ideas, your process, and strategies even early in your journey. You may need to start with unpaid speaking opportunities, but there are people and organizations out there who will be interested. If you mostly network with other entrepreneurs, you may have forgotten that most people don’t know what it takes to be one. They will be fascinated to hear your story.
Benefits of Public Speaking for Entrepreneurs
The reason why entrepreneurs should accept speaking gigs is because doing so will provide you with a huge host of benefits. Here are just a few:
Immediately Increase Networking Opportunities
When you start speaking a local functions and meetings, you will instantly make dozens of new contacts who will be interested in you and your brand. These may turn out to be future clients, or people who can help your company in other ways.
Greater Brand Awareness
The audiences who listen to your presentation will also hear about your company, and will likely have printed material, or a slide in a powerpoint, that features your logo. It’s a vivid way to heighten awareness of your company.
Helps Improve Your Company Pitch
When you start accepting speaking engagements, you will have to take a deep dive on the best way to communicate what your company is all about. You will have to find the best way to do this for various groups. In addition you’ll need to write a pithy blurb about you and your brand. All of these actions will help you forge better company pitches for the other times when you need to communicate what your startup is all about.
Opens the Door on More Opportunities
Regular public speaking can lead to other possibilities that will further your brand. You may be asked to contribute to a popular blog. Another entrepreneur with an idea that fits your brand’s may approach you with an exciting project. A lot of new opportunities you didn’t even know were out there could head your way as a result.
Improves Your Ability to Respond to Challenges
Whether it’s a difficult employee or an overbearing investor, entrepreneurs face a slew of challenging questions and behaviors from many people. Regularly giving speeches to a variety of folks and answering their questions will sharpen your communication skills across the board.
These are just a few of the benefits of public speaking for entrepreneurs. As you can see, it’s a good idea to keep your ears and eyes open for any chances you could take to land a public speaking gig!
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