What Motivates Gen Z

 In Business Success

Generation Z’s ultra tech-savvy, hyper multi-tasking abilities are ready to shake up the workforce. Gen Z, Plurals, Globals, post-Millennials, whatever you call them, are officially entering college and the workforce. If you’re a non-traditional student, these are your classmates. If you’re running a business, they’re your potential employees.

Entrepreneur John Rampton writes in Inc magazine that Gen Zs make up one-quarter of America’s population. They stand poised to become the new leaders in our economy. They share many traits with Millennials but have unique differences, too. As an entrepreneur, it’s imperative to know how to keep your employees happy and motivated. And, whatever your age, networking outside of your own age group offers many benefits.


Young Entrepreneurs

Keep members of Generation Z intrigued at work by encouraging independence. Keep them with your organization longer by offering a flexible schedule and allowing freelance work and side hustles.

Offer mentoring when possible and help your staff build their portfolios. It’s increasingly important to have a digital and dynamic resume that offers real examples of work. They’ll highly appreciate this, knowing you support their continued career growth beyond your enterprise.


Gen Z and Job Security

Born between 1995 and 2010, Gen Zs tend to be more practical in decision-making than their idealistic Millennial predecessors. This may be a result of watching their parents struggle through the recession.

If you’re managing members of Generation Z, you can motivate them with raises, promotions, and a very positive long-term job-outlook. Inc. Magazine suggests that it may take praise and frequent rewards to keep Gen Zs on board and motivated.


Working with Purpose

By providing a workplace culture that serves a larger purpose, you can more effectively motivate Gen Zs. They are financially driven, but also want to work on projects they believe in and get excited about. Growing up with a lot of financial and political turmoil has made Gen Zs money-conscious but globally aware.

This doesn’t necessarily always mean a form of philanthropy. Rather, you can make the larger goal or purpose more evident for each employee’s role within the company. Let them know why you ask for something and explain how they are helping the team or the business’ broad vision.



Take advantage of Gen Z’s tech-savvy skills and offer online training and certifications. Also, consider being more lenient on cell phone policies, as Gen Zs are always connected but not necessarily distracted. To put it simply, try to be more easygoing!

Try a flexible approach to scheduling, for remote or traditional staff. Generation Z is less like to have a work cut-off time, or home/work separation. They often start and stop projects throughout the day and night, which can prove to be very productive.

By 2020, Generation Z will make up nearly 20 percent of the workforce, according to Monster. Prepare for the shift now, and ensure your business is ready for yet another tech and culture update.

To successfully manage a multi-generation or primarily Gen Z work environment, try to work with your team on an individual basis. Always promote collaboration, but strive to understand each teammate’s unique preferences and work style.


PHOTO: Pixabay / CC0 Public Domain

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