An Entrepreneur’s Summer Reading List
Summer is upon us and it’s time to catch up on you. During the semester, most of your reading is probably for school. Now, take advantage of your free time to read what you want. Build your skills and improve your prospects for your entrepreneurial dreams. Reading is one educational pursuit suggested by many of the top business owners in the world. So with spring term winding down, consider this an entrepreneur’s summer reading list.
Books on Relationship Building
- Hit Makers: The Science of Popularity in an Age of Distraction, by Derek Thompson
Derek Thompson looks at pop culture and how ideas and things become popular. He goes behind-the-scenes of “viral” hits. The highest quality content can’t go anywhere if it doesn’t catch the attention of the right person or group of people. This book gives some insight into what you can do to create “viral” hits.
- Never Eat Alone, by Keith Ferrazzi and Tahl Raz
Everyone wants to know the secret to success. In Never Eat Alone, Keith Ferrazzi and Tahl Raz say that the big secret is connections. This book is a goldmine of tips and steps to reach out to people you definitely know, people you might know, and those you want to know.
Books on Knowing Your Audience and Standing Out
- Ask by Ryan Levesque
In Ask, Ryan Levesque reveals a formula for those just starting out and individuals at different levels of business to learn exactly what your customers and prospects want. Then, you can use that information to propel your business forward. You have to ask the right questions – like a four-word question that has helped business owners increase income by 36 percent! You’ll also learn the question you should never ask.
- Platform: Get Noticed in a Noisy World by Michael Hyatt
Michael Hyatt’s book will teach you how to build a platform that allows you to stand out in the busy and ever-changing online world. This book includes Hyatt’s proven formulas, strategies and tips to create a platform that you can use to sell products or services and to thrive.
- Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Marketing guru Seth Godin’s methods resonate with many. In Purple Cow, Godin discusses what it takes to stand out from the crowd. He shows how to do business in a new way because the old methods of getting attention and keeping it don’t quite work anynore. The business world is changing. It pays to keep up, and to do things differently, and that’s what Godin’s Purple Cow is all about.
Books on Mindset
- David and Goliath, by Malcolm Gladwell
If you’re looking for a book to challenge you, Malcolm Gladwell’s David and Goliath may do just that. Gladwell wants to make you look at obstacles differently. He offers a viewpoint that may just change the way you look at situations that feel like setbacks and problems.
- The Nature Fix: Why Nature Makes Us Happier, Healthier, and More Creative by Florence Williams
You’ve probably heard the suggestion to disconnect from technology and get out in nature – as a way to ground yourself, to calm the mind, and even inspire creativity, but if you’ve blown it off, you may be interested in the science that proves the suggestion a good one. In The Nature Fix: Why Nature Makes Us Happier, Healthier, and More Creative, Williams digs into new scientific research that shows just how beneficial time in nature can be, and why that is.
- Grit: The Power of Passion and Perseverance by Angela Duckworth.
This book could fit into multiple categories in this blog post, but Grit is a great piece on mindset. It looks at how passion, persistence and effort–not genius exclusively–lead to success. Duckworth calls this “grit.” From West Point to the National Spelling Bee, classrooms to C-suites, Duckworth uses stories to show how to learn grit, how to trigger a lifelong interest, and why effort counts twice toward any goal.
Now is a great time to make an entrepreneur’s summer reading list. Why not make the most of your free time? Then tell us about your favorite business books in the comments or on our Facebook page!