Opportunities for College Entrepreneurs During College Fashion Week
For six years, Her Campus, the online community for college women, has been hosting College Fashion Week. Her Campus is a global company that has been featured in Forbes and The New York Times. They have won numerous awards, including being named a Best Entrepreneurial Company in America by Entrepreneur magazine.
College Fashion Week moves from one world-class city to the next. It’s been in New York, L.A., Washington DC, Boston, Atlanta, and Chicago. For 2017, it kicks off Saturday, Sept. 23, in Boston, followed by New York College Fashion Week.
If you’re an aspiring college entrepreneur in fashion, design, beauty, fitness, entertainment, or style, consider attending. This event would be well worth the $20 ticket price.
According to Her Universe, College Fashion Week “brings the catwalk to campus, providing a VIP fashion week experience to the most influential college fashionistas and showcasing fall’s must-have trends.”
Calling All Fashion Designers
College Fashion Week showcases up-and-coming college, or just out of college, fashion designers. This article by designers Ari & Ariel details how they were chosen as one of the headline fashion designers at last year’s College Fashion Week in four major markets: New York, Boston, Chicago and Los Angeles. Their fashions walked the same runway as those from top, world-class fashion designers. The experience provided their new company with a wealth of connections in the industry, buzz about their clothing, and significant exposure. As a result InStyle and StyleWatch magazines featured their clothing.
Obviously, if you’re a fashion designer, it will benefit your brand and business significantly if you can showcase your designs on the models of College Fashion Week. However, many other businesses stand to benefit from this popular event.
Sponsoring College Fashion Week
If you’re not a fashion designer, the best way to boost your business at College Fashion Week is by becoming a sponsor. Opportunities range from becoming sponsoring a runway to direct samples, to interactive presentations.
The attendees look forward to receiving swag and sampling each sponsor’s offerings. Many fashion and style influencers attend as well. They may amplify your brand through their social media platforms and followers.
You will also be featured among some of the most recognizable brands in the world. To name just a few from recent years: Hanes, Fitbit, Ulta Beauty, Accuvue, Bed Head TIGI, and StudentUniverse.
If you think your college business will be ready for it in 2018, here’s the link to learn more about College Fashion Week Sponsorships.
Opportunities for Journalists and Bloggers
If you are building your fashion or style-related blog while or hoping for a career in journalism covering design or fashion, you owe it to yourself to attend College Fashion Week.
Your writing will receive a huge boost in exposure. Her Campus leverages their wide-reaching digital platform to feature all the bloggers that attend. To name just a few examples, they link to bloggers’ posts on their Facebook Page, highlight stories about them on their various state Her Campus websites, and feature them on channels like Instagram.
Building a relationship with a brand is another great opportunity for bloggers that College Fashion Week affords. Popular blogger “Sara Laughed” was invited to College Fashion Week 2015 by Monthly Gift, a monthly subscription service for women. In return, they simply asked her to feature them in her blog article “College Fashion Week 2015 & Monthly Gift.”
Her Campus chooses actual college students to model the fashions at this event. So if you have modeling aspirations, or hope to start a model-related business, applying to be one of the models could lead to one of the best opportunities available while still in school. To learn more about the experience here’s a great first-person account of “What It’s Like Modeling At College Fashion Week”.